Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Foray for Make America Great Again

The former UK leader, kicked off the inaugural episode of her YouTube show with a promise to unmask "the evil-doers" striving to weaken Britain, the US and Europe. Truss elaborated she would reveal how an "worldwide alliance of liberal activists function to subvert democracy and the will of the people."

"We will examine the Maga phenomenon and observe how it can be accomplished in Britain," the former PM stated. "We will interview the prominent voices of the Trumpist political sphere."

Prior to the show's launch, there was a notably ardent backer. "This marks the start of a kind of political shift," remarked John Solomon. His media outlet Just the News will host the ex-PM's new broadcasts.

Forging Alliances in the Conservative Media Landscape

British fellow travellers, such as a pro-Reform adviser, played a role in her set up the Liz Truss Show. Its staging is professional, if basic. The show has attracted 10,000 subscribers in her initial seven days and her first episode achieved tens of thousands of views during that week.

This represents a small opening, but in making common cause with the journalist, Truss is being thrust into a mature right-wing media network generating and disseminating pro-Trump narratives. Its obsessions involve alleged censorship by the mainstream media and a desire to remove a shadowy government apparatus – which the ex-PM holds responsible for the swift end of her calamitous premiership.

"Just the News is not well-known outside of the Maga world, but it does have influence there, mostly due to Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even interviewed Trump," said Professor Alex Hinton, who has closely studied the Maga movement.

A Divisive Associate

Her effort to import the pro-Trump media model to the UK has drawn her nearer to controversial figures such as Solomon.

He established the platform in the wake of scrutiny when allegations surfaced of promoting false stories about Biden's anti-corruption work in Ukraine, as well as disputed reports about the former US ambassador to the region.

Solomon's reporting were amplified throughout the pro-Trump media, with he featuring as a common interviewee on Sean Hannity's influential Fox News program. Trump himself endorsed his stories.

He wrote the Ukraine claims in a series of columns for the publication the Hill, after having been moved to a columnist role after colleagues complained about his work. These reports were central in Trump's pressure for the Ukrainian government to probe the Bidens in 2019. These actions resulted in impeachment charges against the president. Senators later found not guilty the president.

Weeks after Solomon left the Hill in October 2019, the publication revealed it was conducting a review of his columns about the Ukraine issue. It determined the journalist had relied on questionable informants and said he "did not disclose crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were under investigation."

Becoming Part of the Sphere

Solomon's own TV and radio guest spots are a sign of the right-wing media network Liz Truss is becoming part of. Solomon mentioned his support for the program on a show he co-hosts on the right-wing channel, a rightwing cable channel that is the base for the pro-Trump commentator Steve Bannon and on which former Fox host Tucker Carlson also appears. She has already hosted Steve Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, she has become a small part in a much wider network of pro-Trump platforms that often share and promote one another's material.

His personal broadcasts have frequently included individuals such as influencer Mike Benz, a conservative commentator whose criticism of the foreign aid agency was used by the X owner as grounds for dismantling the foreign aid agency.

A Global Media Play

Although her awkward delivery and career difficulties have drawn derision within the UK, certain American analysts are taking seriously her attempts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"One must regard folks like that with seriousness, even if you may not want to accept their words at face value," stated a Democratic strategist, who served in the Biden White House.

"You saw how in 2024 the former president leveraged that media network to get his message out. Without a doubt that network spreads and shapes conversation overseas. It looks relatively clear to me that the environment in the UK are akin to what enabled this parallel press sphere to flourish here."

Alan Finlayson, said the internet-based conservative network was already exerting influence in the UK.

"Online platforms transcends national boundaries," Finlayson remarked. "There's a kind atmosphere within which stuff flows – sometimes taking an extreme form and other times more moderately – but which is connected."

Hinton said the growth of the internet-based right wing in the United Kingdom lately meant the "potential to have a growing impact is substantial."

Cross-Atlantic Aspirations

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Devin Romero
Devin Romero

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